About Us

A Love Letter to Our Children

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I’ve spent the better part of the last decade devoting my life to the research and development of nutrition and supplements that make it easier for people to live healthier, better lives.

Together with the incredible team at The Purest Co, I’ve been fortunate to work at the intersection of science, integrity, and simplicity; creating products we are deeply proud of.

Today, we find ourselves in a privileged position to extend that work to something even more personal: our children.

Only The Purest

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Purest Kids is our love letter to them.

It builds on everything we’ve learned over the past decade; elevating our standards even further across ingredients, dosages, scientific rigour, accountability, and integrity; so that parents can feel confident in the choices they make for the little ones they love most.

Justin Chiam

CEO

Creating Better

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As I watch my three kids grow, it has become increasingly clear that their nutritional and supplement needs, especially at such a crucial stage of development; are fundamentally different from those of adults.

What works for us isn’t always what’s right for them.

Like all parents, we want better for our children. We want clarity where there is confusion, rigour where there is compromise, and honesty where there is noise.

Our Experts

Jessie

Product Manager

Jessie, a Biomedical Science graduate from the International Medical University Malaysia, is a strong advocate for natural health. With over three years in the nutraceutical industry, she focuses on sourcing high-quality herbs to create enjoyable and effective supplements. She aims to improve the image of herbal remedies by making them pleasant daily drinks. Jessie keeps up with scientific advancements through global conferences and believes in natural remedies as a sustainable alternative to conventional medicine.

Sonia

Nutritionist

Sonia is a sports nutritionist with over three years of experience helping national athletes and clients achieve peak performance.She graduated with distinction from The University of Sydney with a Bachelor of Science in Nutrition & Metabolism and earned an advanced diploma in sports nutrition from the Institute of Performance Nutrition. Her evidence-based approach involves creating personalized nutrition plans tailored to individual needs. Passionate about her field, Sonia stays current by attending conferences and engaging with the latest research.

Our Lab Tests

Our products are independently lab tested to verify safety, purity, and accurate nutrient levels. View our reports below.