From our founder

A love letter to our children.

I’ve spent the better part of the last decade at The Purest Co, building supplements I genuinely believe in. Products formulated with real dosages, honest ingredients, and a refusal to overclaim.

It’s work I’m proud of.

But when I started paying closer attention to what my three kids were taking, I noticed something that bothered me. The children’s supplement market was full of products that looked appealing on the outside — bright packaging, fun gummies, cheerful claims — but fell apart the moment you read the label. Underdosed actives. Sugar masquerading as nutrition. Vague benefits with nothing to back them up.

I kept asking: if we wouldn’t accept this for adults, why are we accepting it for children?

Purest Kids is our answer to that question. It’s built on everything we’ve learned over the past decade. The same rigour, the same transparency, the same intolerance for compromise, applied to formulas designed specifically for little bodies at a crucial stage of development.

Because what works for adults isn’t always what’s right for them. And our kids deserve better than whatever’s left over.


— Justin Chiam, Co-Founder & CEO, The Purest Co

What “made right” actually means

Honest dosages

We formulate to levels that actually matter, not the minimum required to make a claim. Every active ingredient in our products is included at a dosage we can defend, and disclosed in full.

Independent verification

We don’t ask you to take our word for it. Every batch is independently lab-tested, and our certificates of analysis are available for anyone to view. Transparency isn’t a marketing line for us. It’s a requirement.

Formulated for children

Children’s nutritional needs are distinct from adults’. We don’t scale down adult formulas. We build for little bodies, at stages of development where the right support genuinely makes a difference.

Why this exists

Most kids’ supplements are built around the packaging, not the product.

Sugar-heavy gummies. Underdosed actives. Proprietary blends that tell you nothing. Cartoon tubs designed to catch a child's eye, not a parent's scrutiny.

The parents who know what to look for have had nowhere good to go — until now. We do. And we think it's time that changed.

Purest Kids was built for the parent who reads the label. Who asks what DHA actually does, and how much their child actually needs. Who wants a supplement that earns its place in the morning routine, not one that fills a shelf.

The people behind the formula

Every product we make is developed and reviewed by people with the credentials and the conviction to stand behind it.

Jessie

Product Manager

Biomedical Science graduate with over three years in the nutraceutical industry. Jessie leads ingredient sourcing and product formulation at Purest Kids, with a focus on finding the highest-quality active ingredients and ensuring every formula meets the standard we set, not just the minimum the market requires.

Esther

Production Manager

Biotechnology graduate (Monash University) with hands-on experience in nutraceutical manufacturing and quality assurance. As Production Manager, Esther oversees manufacturing operations with a QA-driven focus on compliance, documentation, and consistent product quality at scale.

Sonia

Sports nutritionist

BSc in Nutrition & Metabolism (University of Sydney, distinction) and an advanced diploma in sports nutrition from the Institute of Performance Nutrition. Sonia has over three years of experience working with national athletes, applying an evidence-based approach to build personalised nutrition plans that perform.

Part of something bigger

Purest Kids is built on a decade of doing this properly.

Purest Kids is a sub-brand of The Purest Co, a health and wellness brand built on the belief that people deserve to know exactly what they’re taking and why.

We’ve spent years holding ourselves to a standard the wellness industry often doesn’t bother with: verified dosages, honest claims, and the kind of transparency that holds up under scrutiny.

Purest Kids brings that same standard to children’s health. Because the stakes are, if anything, even higher.

  • Formulated with the same rigour as our adult range
  • Full ingredient and dosage disclosure on every product
  • Independently lab-tested, every batch
Explore The Purest Co

Ready to make the switch?

Start with our Omega-3 Mango Burstlets. 450mg DHA, algae-sourced, and mango-flavoured enough that kids actually ask for them.

Shop now